Taylor Swift’s mastered the art of a red lip.
The singer completes most makeup looks with a swipe of scarlet — and while she typically stays tight-lipped about her favorites, MAC’s Ruby Woo ($23 $17) is one of few shades she’s shouted out over the years.
And now, just in time for the Super Bowl (Taylor’s Version), the hot hue is a rare 25% off, bringing its price down to under $20.
“I never really get too far from red lipstick, do I? I guess I just think my face looks worse without it,” Swift, 31, told People in 2014. “That’s pretty much the only rationale behind it.”
She declared her love for MAC’s deeply discounted shade a year later, telling the same publication it’s “a staple.”
“I was the last person to discover it,” she added of the bestselling blue-based red, which counts everyone from Rihanna to Angelina Jolie to Gwen Stefani as fellow fans.
MAC Retro Matte Lipstick in Ruby Woo
While that “red lip classic thing” is now Swift’s signature style, her obsession dates back to an Allure cover shoot during her “Fearless” era, where she loved the lipstick so much she took a tube home with her.
The rest is history; in addition to weaving it into her lyrics over the years, she’s rocked the bold shade for several occasions, including a post-playoff-game smooch with boyfriend Travis Kelce in January.
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Her other favorites include Nars Velvet Matte Lip Pencil in Dragon Girl — recently reformulated as the Powermatte High-Intensity Long-Lasting Lip Pencil ($30) — and McGrath Labs’ Elson 4 hue. (While the latter is sadly sold out, the brand’s other reds make for great substitutions in the meantime.)
If you’re planning to snag her MAC must-have on sale, however, just be red-y to shop swiftly before discounts end.