FIRST LOOK: Lara Stone oozes glamour and sensuality in new Calvin Klein fragrance ad

By Bianca London for MailOnline

Published: 06:58 EDT, 4 September 2012 | Updated: 07:49 EDT, 4 September 2012

With her distinctive gap-toothed smile, bee-stung lips and curvaceous figure, Lara Stone is taking the fashion world by storm.

And Calvin Klein is along for the ride. With Stone already a regular face for the brand, Calvin Klein Fragrances today announced a new worldwide advertising campaign for euphoria Calvin Klein that will feature the supermodel wife of David Walliams in what the brand says will be a 'modern interpretation of glamour and sensuality.'

The new global advertising campaign for euphoria sees Lara Stone dazzling in a red dress

Calvin Klein say that the bold campaign, which will break globally in October, is set to bring to life the 'sophisticated femininity' that remains core to the euphoria Calvin Klein brand.

The print and TV campaigns were both directed by Fabien Baron of Baron + Baron in conjunction with Calvin Klein’s in-house creative studio, CRK Advertising, in New York City.

The print campaign was shot by renowned industry photographers Mert Alas & Marcus Piggott.

Behind the scenes shots show Lara posing for the camera, she was officially voted world's number one fashion model by models.com

Stone, who follows in the footsteps of original face of the perfume Natalia Vordianova, said: 'I’m honored to be the face of Calvin Klein's new euphoria fragrance campaign, as it’s such an iconic brand,' said Ms. Stone from the set of the advertising campaign shoot.

'The scent is glamorous, modern and sexy.'

Since launching in 2005, euphoria Calvin Klein remains among the top 10 fragrance brands globally and is the largest women’s fragrance brand in the Calvin Klein portfolio.

Tom Murry, President & CEO, Calvin Klein, said: 'Established as a leading global fragrance brand, euphoria Calvin Klein currently represents the largest fragrance business in our portfolio.

The new fragrance evokes sensuality and glamour which Lara Stone portrays perfectly

'The striking, new advertising campaign conveys both the power and allure of this compelling fragrance.'

'The euphoria fragrance has a sophistication and seduction that resonates with women around the world,' said Catherine Walsh, Senior Vice President, American Fragrances, Coty Prestige.

'Lara Stone truly embodies the sensual glamour of the euphoria woman today.'

The pretty Dutch model has also been revealed as the face of Calvin Klein's new push up bra in a sexy new video, and what better way to promote it than with the hit Salt-n-Pepa song that goes by the same name.

In the 30 second advert, Lara can be seen dancing around in the black underwear that highlights her ample cleavage.

She and husband David Walliams looked super glamorous together at the screening of James Bond film- The Spy who Loved me- last week in London.

David Walliams and his gorgeous wife Lara Stone attended a film premiere together last week