Remember way back when a rosy-cheeked Kate Moss graced the billboards in her first Calvin Klein campaign? Well, hysteria followed for the model and brand alike. History is due to repeat itself with ck one's new advertising crusade launching in March 2011. Step up model du jour Lara Stone, who takes to the ck limelight in a new lifestyle shoot captured by Steven Meisel - the original photographer for the infamous 1994 ck one fragrance campaign. In signature form, the urbane and edgy label has carefully selected stylish names to front the digital and print adverts respectively, including models Pixie Geldof and Alice Dellal.
This casual cool range calls on fashion aficionados to make ck one pieces their own and break the rules on how to wear clothes. Buy them baggy, shop in the men's department, rip the pockets off - you write the rules - it's the way Calvin wants it.
