The announcement hinted at the personal cost she paid for playing a public role in Trump’s political career.

An unnamed source told the New York Post at the time that Ivanka wanted out – and to live “as normal a life as she can” with her husband Jared Kushner and their three children: Arabella, 11, Joseph, nine, and Theodore, six.

So what caused the change of heart, and how is her social rehabilitation going so far? We take a look …

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Ivanka Trump: from socialite to adviser to the president

Before working in the White House, Ivanka was a businesswoman, runway model and fashion designer. In short, she was popular.

But that all started to change when Donald launched his 2015 presidential campaign, putting his family front and centre. Ivanka joined him on the campaign trail and began making high-profile speeches at events like the Republican National Convention in July 2016.

Then, when he won the 2016 election, Donald appointed Ivanka and her husband, Jared Kushner, as unpaid White House advisers.

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Criticism during her time at the White House

During her time in the White House, Ivanka faced fierce criticism from those who wanted her to use her influence to stop Donald implementing some of his policies. In 2017, major retailers ditched Ivanka’s clothing brand following customer protests and weak sales, including Nordstrom, Neiman Marcus, Gilt and Burlington.

In July 2018, Ivanka was forced to shut down her fashion company, saying in a statement: “I do not know when or if I will ever return to the business, but I do know that my focus for the foreseeable future will be the work I am doing here in Washington.”

That same year, Saturday Night Live aired a fake advert for a fragrance called Complicit, which featured Scarlett Johansson and mocked Ivanka’s role in the White House.

The skit’s voice-over described Ivanka as “the woman who could stop all this, but won’t”. Perhaps unsurprisingly, the commercial appeared to upset Ivanka, who “couldn’t stop bemoaning it” at a senior staff meeting, Omarosa Newman, a former political aide to Donald, said in 2018, according to Vanity Fair.

In a separate interview, Ivanka responded to the skit by saying: “If being complicit is wanting to be a force for good and to make a positive impact, then I’m complicit.”

“I hope to make a positive impact, I don’t know what it means to be complicit, but I hope time will prove that I have done a good job and much more importantly, my father’s administration is the success that I know it will be,” Ivanka told CBS Mornings.

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Shunned by former celebrity pals

In 2018, a string of celebrities whom Ivanka followed on social media made a concerted effort to shame her over the Trump administration’s policy of separating migrant children from their families at the US border.

Ivanka said that she was against her father’s family separation policy and urged him to end it, calling it “a low point” at an event hosted by the news website Axios.

When Kushner and Ivanka travelled to Rome for a wedding in 2019, other guests shunned them to avoid being in the same photos, Vanity Fair reported.

Ivanka also lost many friends due to her role in the White House

Lysandra Ohrstrom, Ivanka’s childhood best friend, said that their different stances on social issues had led to them growing apart.

“I think it’s past time that one of the many critics from Ivanka’s childhood comes forward – if only to ensure that she really will never recover from the decision to tie her fate to her father’s,” Ohrstrom wrote in a tell-all essay published in Vanity Fair.

After Donald lost the 2020 election, a Vanity Fair report claimed that Ivanka and Kushner would not be welcomed back in some New York circles if they tried to return to the city, citing interviews with former friends.

“Everyone with self-respect, a career, morals, respect for democracy, or who doesn’t want their friends to shame them both in private and public will steer clear,” one former friend told the magazine.

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Distancing herself from her embattled dad, Donald Trump

Ivanka and Kushner ended up choosing Miami, Florida, over New York City and have been spending time there with their three children since 2021.

A source told US media that she “hated all the criticism and the threats” that came with being in politics. Since leaving politics, Ivanka has been going on holiday with her family to countries including Greece, Egypt and Israel.

Ivanka has continued to keep distance from her father as he fights multiple, high-profile lawsuits

Ivanka and her family are staying “far away” from Donald even though they live in the same state, according to reports citing two separate and unnamed sources.

She even left him out of an Instagram post showcasing images of her daughter’s bar mitzvah celebrations in June. She has only included a picture of Donald in her Instagram Stories.

Making a comeback?

In another photo Kardashian posted, she and Ivanka were seated next to each other and appeared to be laughing together.

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Mitra Ahouraian, an entertainment lawyer to several high-profile clients, said that she wasn’t that shocked to see Ivanka and Kardashian together. “I’m not at all surprised that Ivanka has managed to re-engage with her social circles and establish herself as separate and apart from her father,” Ahouraian added.

But despite the recent social moves, Ivanka still has to contend with the potential for more court-related reputational damage.

Referring to a civil fraud trial facing the Trump Organisation in which Ivanka has been subpoenaed to testify, lawyer and legal analyst Andrew Lieb said: “It’s all working out and she’s doing all these great things until she hits the dumpster truck head-on when she’s called to testify … in the case.”

“So, no matter how much rebranding she does, the reality is going to hit as soon as she’s back in the courtroom,” Lieb said.