Meet the photographer and videographer who’s going viral for his shots of local fashion moments
For most Singaporeans, chancing upon a video by Orchard Road Fashion would warrant a double take. The first take allows you to appreciate the striking outfit on display, often highlighted in saturated colour and captured in slow motion so you don’t miss a single detail. And then, the realisation hits: isn’t that filmed on Orchard Road?
Another look at the social media handle will confirm your suspicion. Orchard Road Fashion, which you can find on both Instagram and TikTok, is run by Sky, a producer for an ad agency based in Singapore. Citing fashion, photography and videography as his passions, Sky uses Orchard Road Fashion to tap onto his creative side—and showcase Singapore fashion in the process.
Just as New York had Bill Cunningham, and Tokyo had Shoichi Aoki’s Fruits magazine, local street style now get its own spotlight thanks to Sky’s videos, which have racked up thousands of views on social media. He has even turned his lens on Tatler friends at the 2022 Tatler Ball, where he captured our guests walking through the National Gallery in all their dazzling ensembles.
Below, we spoke to Sky to know why he started Orchard Road Fashion and what he thinks makes an outfit worthy of being featured.
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When and why did you start Orchard Road Fashion?
S: I started it around October 2021 (yes, during pandemic). My intention was to promote fashion and see how Singapore can pull off fashion trends.
Why did you pick Orchard Road to be the focus of your street style snaps?
S: Orchard Road, particularly the area in front of the H&M building, is like Shibuya crossing to me. The area has good coverage or line of sight, which is good for capturing different people. Aside from that, it is where the shopping malls are located, as well as luxury brand stores.