Attribution and data onboarding.
Have you been asked, “What has marketing done for us lately?” The customer journey is more complex than ever. To answer questions of ROI, today’s marketers need a holistic, cross-channel view of marketing performance.
Data-driven attribution provides the answers marketers need. With marketing measurement best-practices in place, it’s possible for marketers to go beyond guesses and instincts to drive business success.
Measure better. Now.
Data-driven attribution reveals the true value of each marketing investment — so you can take real action. Explore the new standard in marketing performance measurement with this Demand Metric whitepaper, sponsored by Google.
In this whitepaper you’ll learn:
- How breaking data silos and defining key metrics creates a holistic, measurable view
- Why tracking influence and conversions across digital, non-digital, and mobile channels is critical — and possible — with data-driven attribution
- How data-driven attribution allows you to optimize marketing and influence business strategy as a whole