COVID-19: Resources to help your business manage through uncertainty.

Stand out this season with a little help from Google

Last year, 58% of holiday purchases occurred online1. As the COVID-19 pandemic shifts consumer spending further, this year presents opportunities for retailers to reimagine their digital role. Use this toolkit to plan ahead with certainty with the best of Google's insights and tools.

A compass guide to future-proof your business.

Act with more certainty

This four-step toolkit will help you create a more effective digital storefront, get the historical trends and real-time insights you need to develop a robust plan-of-action and expand your strategy to discover new audiences.

  • 1 Google/Ipsos, U.S., Omnichannel Holiday Study, online survey, n=8,186, holiday purchases, online Americans 18+ who shopped for the holidays in the past two days, Nov. 2019–Jan. 2020.
  • 2 Google/Ipsos, “Holiday Shopping Study”, November 2019 – January 2020, Online survey, United States, n=2583 online Americans 18+ Google Search Users and n=426 Search Non-Users who shopped for the Holidays in the past two days and made a purchase.
  • 3 Deloitte Ireland LLP, “Milliseconds make Millions”, accessed 2020