What do I need to get started with Google Merchant Center?

You’ll need a Google Account (like Gmail) to sign up. Then go to Merchant Center to tell us about your business, choose where your customers will check out (on your website, on Google, or at your local store), and add your products. Our beginner’s guide to Merchant Center can teach you more about getting started. You’ll learn how to submit your products and manage how they show across Google.

How can I use Merchant Center to add my products to Google for free?

Listing for free allows you to add products to Google, for free, and reach customers who are looking for products like yours. Free listings vary based on data requirements. For example, enhanced listings on the Shopping tab require more product data and require you to comply with both policies for free listings and Shopping ads. Create a Merchant Center account to start adding your products to Google. You’ll need a Google Account (like Gmail) to sign up.

How can I promote my products with Merchant Center?

First, you’ll need to upload your product data to Google Merchant Center , so shoppers can see your inventory. Next, link your Google Merchant Center and Google Ads accounts, then create your product advertising campaign. Decide on a monthly cap for your budget, and then you’re all set. You’ll pay when people click through to your site or view your inventory.

Where will my products show?

By participating in free listings, your product offers may be eligible to show across different Google surfaces, like the Shopping tab , Google Search, Google Images, Google Maps, and Google Lens. Learn more about where products show and the requirements .

What is the Google Merchant Center feed?

A feed is a file within Merchant Center that contains a list of products you want to appear on Google. When you add your products, you’ll assign attributes to each one. Your product feeds will use these attributes to group your products together. Once you’ve created a feed, it can be used multiple times across as many Merchant Center features as you need. Learn more about the types of feeds available with Merchant Center.

With ads, you only pay when a customer clicks on your products. You set an average daily budget which is the amount you're willing to spend each day, on average, for each ad campaign in your account. The amount of your budget is entirely up to you and you can edit this amount whenever you like.

How do I get Google Merchant Center support?

Troubleshoot with ease by visiting the Google Merchant Center Help Center . Fix common issues, manage your ads, understand how to measure your results—and more.

Can I use Shopify or WooCommerce to get my products on Google?

Yes, if your website is hosted by a third-party eCommerce platform, such as Shopify or WooCommerce , there may be additional options to promote your products on Google. Check with your platform for more info.

Resources - Google for Retail

Setup and training

Whether you’re new to Google’s solutions for retailers or just have a specific question about how they work, you’ll find the answers here.

Find the help you need from Google Support

Have a question about your product? Troubleshoot with ease by visiting our product help centers.

Best practices

We’ve gathered tips, tricks, and ideas to help you optimize your efforts.

BEST PRACTICE

Tips to optimize your product information in Merchant Center

BEST PRACTICE

Build and optimize your Shopping campaigns

BEST PRACTICE

Unlock holiday shopping success

Success story

IKEA doubles store visits and drives sales with our Merchant Center

When everything-your-home-needs retailer IKEA wanted to expand its online presence, it turned to marketing agency iProspect and Google for help. To start, the teams developed an action plan for improving product data quality and campaign management using Merchant Center. Online visibility increased and in-store visits did, too—all thanks to an improvement in product data quality through Merchant Center.

“ Our new insights into online and offline attribution pave the way to future conversations on expanding our digital strategy and promoting local inventory through online channels.”
— Tania Douglas, IKEA Country Media Manager

Read more Read less

When everything-your-home-needs retailer IKEA wanted to expand its online presence, it turned to marketing agency iProspect and Google for help. To start, the teams developed an action plan for improving product data quality and campaign management using Merchant Center. Online visibility increased and in-store visits did, too—all thanks to an improvement in product data quality through Merchant Center.

“ Our new insights into online and offline attribution pave the way to future conversations on expanding our digital strategy and promoting local inventory through online channels.”
- Tania Douglas, IKEA Country Media Manager

Key stats

232%
growth in store visits

2X
sales
Success Story

Sportline increases conversion value by 227%

Sportline, one of Argentina's leading sporting goods retailers, used Google’s Smart Shopping campaign to increase conversion value and return-on-ad-spend.

“ Smart Shopping campaigns helped us deliver results without increasing our workflow, which has let us focus on finding new ways to keep growing our business.”
— Evelyn Feler, Director, Sportline

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Sportline, one of Argentina's leading sporting goods retailers, used Google’s Smart Shopping campaign to increase conversion value and return-on-ad-spend.

“ Smart Shopping campaigns helped us deliver results without increasing our workflow, which has let us focus on finding new ways to keep growing our business.”
- Evelyn Feler, Director, Sportline

Key stats

227%
increased conversion value

+621%
Return-ad-spend (ROAS)
Success story

SportScheck saw a 108% lift in store visits through local inventory ads

SportScheck used local inventory ads to get real-time product inventory in front of mobile searchers. After rolling out local inventory ads for its in-store inventory, the brand saw an upswing in both in-store traffic and offline revenue.

“ As a multi-channel retailer, it was important for us to reach customers across every channel. Local inventory ads were a great way to reach our customers with relevant product information when they went online to search.”
— Rahel Götz, Team Lead for Online Performance at SportScheck

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SportScheck used local inventory ads to get real-time product inventory in front of mobile searchers. After rolling out local inventory ads for its in-store inventory, the brand saw an upswing in both in-store traffic and offline revenue.

“ As a multi-channel retailer, it was important for us to reach customers across every channel. Local inventory ads were a great way to reach our customers with relevant product information when they went online to search.”
- Rahel Götz, Team Lead for Online Performance at SportScheck

Key stats

+108%
increase in in-store visits at constant store visit rate

+2X
offline revenue for traffic driven by local inventory ads
SUCCESS STORY

GetFPV sees 45% increase in customer lifetime value

GetFPV, a drone retailer, wanted to drive sales by building online visibility. To achieve their goal, they worked to improve their product data for Shopping Actions and compare sales performance over three months. This helped the brand increase their customer lifetime value, and bumped up web traffic by 25%.

“ Shopping Actions helps us provide drone-enthusiasts with a quick, seamless, and easy way of purchasing our products. We’ll continue to use Shopping Actions to acquire and convert more new customers.”
— Roy Fung, Vice President of Digital Commerce, GetFPV

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GetFPV, a drone retailer, wanted to drive sales by building online visibility. To achieve their goal, they worked to improve their product data for Shopping Actions and compare sales performance over three months. This helped the brand increase their customer lifetime value, and bumped up web traffic by 25%.

“ Shopping Actions helps us provide drone-enthusiasts with a quick, seamless, and easy way of purchasing our products. We’ll continue to use Shopping Actions to acquire and convert more new customers.”
- Roy Fung, Vice President of Digital Commerce, GetFPV

Key stats

45%
lifetime value

25%
increase in organic traffic
Success story

Safavieh furnishes better product data, sees 35% increase in clicks

International home furnishings company Safavieh submitted data to Manufacturer Center to better showcase their collections through Shopping ads. Prior to participating in Manufacturer Center, their products were often displayed in search results without up-to-date images, product attributes, videos or detailed descriptions. With Manufacturer Center, Safavieh has captured consumer attention by providing more enhanced content, so when a consumer searches for “rugs”, Safavieh can showcase multiple high-resolution zoomable images, YouTube videos, and longer descriptions.

“ Manufacturer Center has provided us with a great way of engaging our customers with more accurate, useful information. We can’t say enough about how being part of Google Manufacturer Center is helping to drive more traffic to our website, our retail partners’ websites, and ultimately greater sales for our products.”
— Arash Yaraghi, CEO, Safavieh.

Read more Read less

International home furnishings company Safavieh submitted data to Manufacturer Center to better showcase their collections through Shopping ads. Prior to participating in Manufacturer Center, their products were often displayed in search results without up-to-date images, product attributes, videos or detailed descriptions. With Manufacturer Center, Safavieh has captured consumer attention by providing more enhanced content, so when a consumer searches for “rugs”, Safavieh can showcase multiple high-resolution zoomable images, YouTube videos, and longer descriptions.

“ Manufacturer Center has provided us with a great way of engaging our customers with more accurate, useful information. We can’t say enough about how being part of Google Manufacturer Center is helping to drive more traffic to our website, our retail partners’ websites, and ultimately greater sales for our products.”
- Arash Yaraghi, CEO, Safavieh.

Key stats

46%
increase in impressions vs. category benchmarks

35%
increase in clicks vs. category benchmarks